garance doré
Tuesday, September 30, 2008
2001: A search odyssey
Now that we're a decade old, we figured we're long overdue for some spring cleaning. We started digging around our basement and found all kinds of junk: old Swedish fish, pigeon poop, Klingon translation books. Amazingly enough, hidden in a corner beneath Larry's and Sergey's original lab coats, we found a vintage search index in mint condition. We dusted it off and took it for a spin, gobsmacked to see how different the web was in early 2001. "iPod" did not refer to a music player, "youtube" was nonsense, and if you were looking for "Michael Phelps," chances are you meant the scientist, not the swimmer. "Wikipedia" was brand new. Remember "hanging chads"? (And speaking of that election-specific reference -- if you're a U.S. citizen, it's not too late: please register to vote.)
We had so much fun searching that we wanted to put this old index online for everyone to play with. We thought it'd be even cooler if we could actually see the full versions of the old web pages, so we worked with the Internet Archive to link to their cache of these pages from 2001. Step into the time machine and try a 2001 Google search.
For more information on this search, please read our FAQ.
Posted by Shirin Oskooi, Product Manager
We had so much fun searching that we wanted to put this old index online for everyone to play with. We thought it'd be even cooler if we could actually see the full versions of the old web pages, so we worked with the Internet Archive to link to their cache of these pages from 2001. Step into the time machine and try a 2001 Google search.
For more information on this search, please read our FAQ.
Posted by Shirin Oskooi, Product Manager
Your YouTube video: Hot or Not?
YouTube Insight has helped millions of you learn more about your YouTube videos and figure out when, where, and why your videos are popular. But what if you could learn not just which of your videos are hot on the site, but which specific parts of those videos are hotter than others? What if you could know exactly when viewers tend to leave your videos, or which scenes within a video they watch again and again?
This information is now available to all YouTube video uploaders with an innovative new feature for Insight called "Hot Spots." The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video's abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and many are even rewinding on the control bar to see that sequence again. When the graph goes down, your content's gone cold: many viewers are moving to another part of the video or leaving the video entirely.
Here's an example of Hot Spots in action:
You can see that many viewers are not impressed with the dance moves of Michael Rucker, Associate Product Marketing Manager at YouTube; they're leaving the video at a faster than average rate almost immediately after the video begins. But the longer the video goes on, the more people tend to stay, generating a hot spot at the end of the video. Better late than never -- kudos, Rucker!
We think you'll find Hot Spots useful in several ways. For example, users can figure out which scenes in their videos are the "hottest" and edit those videos, or include well-timed annotations, to keep their audience more engaged. Partners might similarly create better content -- like more exciting promotional trailers -- for use on and off YouTube, and advertisers and agencies can study the effectiveness of their creative, to make sure they keep viewers' attention throughout an ad. Now that Insight shows what parts of videos viewers are watching and skipping, creators no longer have to play guessing games. YouTube, the world's largest focus group, provides them with answers. You can find this new feature under the "Hot Spots" tab within the Insight Dashboard.
As with all of Insight's features, we learn about the most creative examples from you. We can't wait to see what you come up with next.
This information is now available to all YouTube video uploaders with an innovative new feature for Insight called "Hot Spots." The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video's abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and many are even rewinding on the control bar to see that sequence again. When the graph goes down, your content's gone cold: many viewers are moving to another part of the video or leaving the video entirely.
Here's an example of Hot Spots in action:
You can see that many viewers are not impressed with the dance moves of Michael Rucker, Associate Product Marketing Manager at YouTube; they're leaving the video at a faster than average rate almost immediately after the video begins. But the longer the video goes on, the more people tend to stay, generating a hot spot at the end of the video. Better late than never -- kudos, Rucker!
We think you'll find Hot Spots useful in several ways. For example, users can figure out which scenes in their videos are the "hottest" and edit those videos, or include well-timed annotations, to keep their audience more engaged. Partners might similarly create better content -- like more exciting promotional trailers -- for use on and off YouTube, and advertisers and agencies can study the effectiveness of their creative, to make sure they keep viewers' attention throughout an ad. Now that Insight shows what parts of videos viewers are watching and skipping, creators no longer have to play guessing games. YouTube, the world's largest focus group, provides them with answers. You can find this new feature under the "Hot Spots" tab within the Insight Dashboard.
As with all of Insight's features, we learn about the most creative examples from you. We can't wait to see what you come up with next.
The ONE News YouTube Election Debate in New Zealand
Over the course of the long U.S. Presidential election campaign, millions of people have checked out the candidates' YouTube Channels on our You Choose '08 platform, and communicated directly with all those running for President. Thousands more submitted questions for candidates in the CNN/YouTube debates, participated in our You Choose '08 Spotlight, or made videos for the Democratic and Republican conventions. Outside the U.S., YouTube has also become an important part of leveling the political playing field. A couple of weeks ago, for instance, the 2008 New Zealand general elections were called, with Kiwis going to the polls in early November.
Now, we're thrilled to announce the ONE News YouTube Election Debate between Helen Clark and John Key, a history-making initiative with New Zealand's public broadcaster, TVNZ. This marks the first time the head of a national government and a challenger will face YouTube video questions in an official live TV debate. The debate will be broadcast live on TV ONE on October 14.
If you're a Kiwi, head on over to the YouTube New Zealand blog for details on how to submit your own questions.
Posted by Steve Grove, YouTube News & Politics
Now, we're thrilled to announce the ONE News YouTube Election Debate between Helen Clark and John Key, a history-making initiative with New Zealand's public broadcaster, TVNZ. This marks the first time the head of a national government and a challenger will face YouTube video questions in an official live TV debate. The debate will be broadcast live on TV ONE on October 14.
If you're a Kiwi, head on over to the YouTube New Zealand blog for details on how to submit your own questions.
Posted by Steve Grove, YouTube News & Politics
Monday, September 29, 2008
i want this dog to bring me YSL boots right NOW!!
vogue
lol, well..... as long as he doesn't chew them :)
Paris Spring 2009 Trend: Shoulders, Shoulders, Shoulders
balmain, nina ricci, isabel marant + maison martin margiela
I am officially OBSESSED with Kate Lanphear!
sartorialist + jak&jilblog
loving her newly tailored style :) She was wearing those awesome LV stiletto wedges in the second outfit pictured. I am happy to see the whole look!
Sunday, September 28, 2008
Subscribe to:
Posts (Atom)