Vogue China May 2009
Thursday, April 30, 2009
What's a rich media ad, anyway?
Since last year's DoubleClick acquisition, we've increased our focus on helping marketers and agencies use Google tools for all of their display advertising needs. DoubleClick Rich Media is the part of DoubleClick that provides the technology for the most technically advanced and engaging of these display ads, which are typically created by creative agencies for their brand-focused clients. To help make this process even easier and efficient, today we're launching DoubleClick Studio, our new rich media production and development tool.
To describe rich media, it helps to think about other ad formats that we're all familiar with, starting with the simplest: text ads. With just a few keystrokes, anyone can create simple messages in a standardized format, and place them on a site like Google.com in minutes. Then we have standard display ads, ads that usually include text with a visual such as a logo or a graphic. These can be in formats we're all familiar with like .jpg, .gif, .swf and more. Standard display ads can either be static or animated with tools like Flash. They typically have only one interaction, meaning that when you click on them, you'll be taken to a destination site. And then at the most complex level, from a design and interaction perspective, we have rich media ads. With rich media, you can have ads that expand when users click or roll over, for example, and there are extensive possibilities for interactive content, such as HD video or even the ability to click to make a phone call.
But making a rich media ad possible requires much more complex technology to ensure that all of the ad behaviors function properly, that all of the interactions can be measured, and to serve the ads onto web pages. Every piece of the canvas, from the video play button to the button that allows for expansion, requires coding in Flash that's made possible by a rich media technology provider like DoubleClick Rich Media. With all of this complexity, there's also a lot of room for error. So in addition to enabling the development of the ads, tools like DoubleClick Studio provide quality analysis and preview functionalities to make sure that the ads work the way they should.
Here is a graphic that represents some of the differences between types of online ads:
With DoubleClick Studio, we hope to make it easier for our existing users to produce rich media ads, and to expand the number of advertisers that can make these useful formats part of their marketing strategy. This is also a good thing for Internet users; rich media capabilities make advertising even more useful, letting a viewer interact with an ad and learn about a brand without having to leave the page they're on. And, advertisers have an expanded creative canvas within the ad itself, allowing for deeper, higher-quality content in the ad itself. At Google, we believe that ads at their best are useful information.
To read more about DoubleClick Studio, visit the DoubleClick blog.
To describe rich media, it helps to think about other ad formats that we're all familiar with, starting with the simplest: text ads. With just a few keystrokes, anyone can create simple messages in a standardized format, and place them on a site like Google.com in minutes. Then we have standard display ads, ads that usually include text with a visual such as a logo or a graphic. These can be in formats we're all familiar with like .jpg, .gif, .swf and more. Standard display ads can either be static or animated with tools like Flash. They typically have only one interaction, meaning that when you click on them, you'll be taken to a destination site. And then at the most complex level, from a design and interaction perspective, we have rich media ads. With rich media, you can have ads that expand when users click or roll over, for example, and there are extensive possibilities for interactive content, such as HD video or even the ability to click to make a phone call.
But making a rich media ad possible requires much more complex technology to ensure that all of the ad behaviors function properly, that all of the interactions can be measured, and to serve the ads onto web pages. Every piece of the canvas, from the video play button to the button that allows for expansion, requires coding in Flash that's made possible by a rich media technology provider like DoubleClick Rich Media. With all of this complexity, there's also a lot of room for error. So in addition to enabling the development of the ads, tools like DoubleClick Studio provide quality analysis and preview functionalities to make sure that the ads work the way they should.
Here is a graphic that represents some of the differences between types of online ads:
With DoubleClick Studio, we hope to make it easier for our existing users to produce rich media ads, and to expand the number of advertisers that can make these useful formats part of their marketing strategy. This is also a good thing for Internet users; rich media capabilities make advertising even more useful, letting a viewer interact with an ad and learn about a brand without having to leave the page they're on. And, advertisers have an expanded creative canvas within the ad itself, allowing for deeper, higher-quality content in the ad itself. At Google, we believe that ads at their best are useful information.To read more about DoubleClick Studio, visit the DoubleClick blog.
Wednesday, April 29, 2009
11 short films about a browser
(Cross-posted from the Google Chrome Blog)
For those of us who live and work on the web, the browser is an unsung hero. It's become the most important piece of software on our computer, but rarely is it given proper recognition, let alone fêted.
We invited some creative friends to make short movies about our own browser, Google Chrome, and then watched as they came back with dozens of interesting ways to portray the browser. After finishing his video, artist and illustrator Christoph Niemann wrote to us about his approach:
"Instead of thinking of what I wanted to show, I tried to think about what I did NOT want to show. I realized that when I use a computer or browse the web these days, the one thing I do NOT think about is... a computer.
There was a time when I knew the meaning of every single item in my system folder and had to wisely allocate RAM to an application before burdening it with a complex task. Dealing with a computer has become much simpler these days (if everything works), but much more difficult and complex (especially if it doesn't behave) — almost like dealing with a living creature.
I wanted to find a simple metaphor that explains what a browser does, without showing a screen, a keyboard, the letters WWW, pixels, zeroes or ones.
Initially I thought of my mom (the browser) who brings me (the user) a plate of spaghetti bolognese (the Internet). But since spaghetti bolognese is not a rewarding thing to draw, let alone animate, I went for the next best metaphor, which can be seen in the animation."
Along with Christoph's video, there are great shorts by Motion Theory, Steve Mottershead, Go Robot, Open, Default Office, Hunter Gatherer, Lifelong Friendship Society, SuperFad, Jeff&Paul, and Pantograph. You can view the individual Chrome Shorts on our YouTube channel as well as a quick compilation below.
We're really excited about the imagination and range of their ideas, and we hope you enjoy them.
For those of us who live and work on the web, the browser is an unsung hero. It's become the most important piece of software on our computer, but rarely is it given proper recognition, let alone fêted.
We invited some creative friends to make short movies about our own browser, Google Chrome, and then watched as they came back with dozens of interesting ways to portray the browser. After finishing his video, artist and illustrator Christoph Niemann wrote to us about his approach:
"Instead of thinking of what I wanted to show, I tried to think about what I did NOT want to show. I realized that when I use a computer or browse the web these days, the one thing I do NOT think about is... a computer.
There was a time when I knew the meaning of every single item in my system folder and had to wisely allocate RAM to an application before burdening it with a complex task. Dealing with a computer has become much simpler these days (if everything works), but much more difficult and complex (especially if it doesn't behave) — almost like dealing with a living creature.
I wanted to find a simple metaphor that explains what a browser does, without showing a screen, a keyboard, the letters WWW, pixels, zeroes or ones.
Initially I thought of my mom (the browser) who brings me (the user) a plate of spaghetti bolognese (the Internet). But since spaghetti bolognese is not a rewarding thing to draw, let alone animate, I went for the next best metaphor, which can be seen in the animation."
Along with Christoph's video, there are great shorts by Motion Theory, Steve Mottershead, Go Robot, Open, Default Office, Hunter Gatherer, Lifelong Friendship Society, SuperFad, Jeff&Paul, and Pantograph. You can view the individual Chrome Shorts on our YouTube channel as well as a quick compilation below.
We're really excited about the imagination and range of their ideas, and we hope you enjoy them.
Experimental Flu Trends for Mexico
(Cross-posted on the Google.org Blog)
In November 2008, we launched Google Flu Trends after finding a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Google Flu Trends may be able to detect influenza outbreaks earlier than other systems because it estimates flu activity in near real time.
In response to recent inquiries from public health officials, we've been attempting to use Google search activity in Mexico to help track human swine flu levels. Experimental Flu Trends for Mexico is, as you might have guessed, very experimental. But the system has detected increases in flu-related searches in Mexico City (Distrito Federal) and a few other Mexican states in recent days, beginning early in the week of April 19-25.
In the United States, we were able to validate our estimates using data from a surveillance system managed by the U.S. Centers for Disease Control and Prevention (CDC). We have not verified our data for Mexico in the same manner, but we've seen that Google users in Mexico (and around the world) also search for many flu-related topics when they have flu-like symptoms. Given the tremendous recent attention to swine flu, our model tries to filter out search queries that are more likely associated with topical searches rather than searches by those who may be experiencing symptoms.
While we would prefer to validate this data and improve its accuracy, we decided to release an early version today so that it might help public health officials and concerned individuals get an up-to-date picture of the ongoing swine flu outbreak. As with our existing Flu Trends system, estimates are provided across many of Mexico's states and updated every day. Our current estimates of flu activity in the U.S. are still generally low as would be expected given the relatively low confirmed swine flu case count. However, we'll be keeping an eye on the data to look for any spike in activity.
We're keenly aware of the trust our users place in us and our responsibility to protect their privacy. Experimental Flu Trends for Mexico -- like Google Flu Trends -- cannot be used to identify individual users. The patterns we observe are only meaningful across large populations of Google searchers. We hope that this experimental release provides useful information.
For updates on swine flu and information on how to stay healthy during a disease outbreak, visit the CDC's swine flu site.
In November 2008, we launched Google Flu Trends after finding a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Google Flu Trends may be able to detect influenza outbreaks earlier than other systems because it estimates flu activity in near real time.
In response to recent inquiries from public health officials, we've been attempting to use Google search activity in Mexico to help track human swine flu levels. Experimental Flu Trends for Mexico is, as you might have guessed, very experimental. But the system has detected increases in flu-related searches in Mexico City (Distrito Federal) and a few other Mexican states in recent days, beginning early in the week of April 19-25.
In the United States, we were able to validate our estimates using data from a surveillance system managed by the U.S. Centers for Disease Control and Prevention (CDC). We have not verified our data for Mexico in the same manner, but we've seen that Google users in Mexico (and around the world) also search for many flu-related topics when they have flu-like symptoms. Given the tremendous recent attention to swine flu, our model tries to filter out search queries that are more likely associated with topical searches rather than searches by those who may be experiencing symptoms.
While we would prefer to validate this data and improve its accuracy, we decided to release an early version today so that it might help public health officials and concerned individuals get an up-to-date picture of the ongoing swine flu outbreak. As with our existing Flu Trends system, estimates are provided across many of Mexico's states and updated every day. Our current estimates of flu activity in the U.S. are still generally low as would be expected given the relatively low confirmed swine flu case count. However, we'll be keeping an eye on the data to look for any spike in activity.
We're keenly aware of the trust our users place in us and our responsibility to protect their privacy. Experimental Flu Trends for Mexico -- like Google Flu Trends -- cannot be used to identify individual users. The patterns we observe are only meaningful across large populations of Google searchers. We hope that this experimental release provides useful information.
For updates on swine flu and information on how to stay healthy during a disease outbreak, visit the CDC's swine flu site.
Live stream on YouTube: the President's First 100 Days News Conference
(Cross-posted from the YouTube Blog)
The first three months of the Obama Administration have brought the new American President unprecedented challenges. Back in November, when he was elected, everyone knew the economy and the Middle East would be critical issues for Obama to attack early on. But like every president before him, he's had to deal with the unexpected as well: who could have predicted pirates off the Somali Coast or swine flu?
As citizens and pundits from all political perspectives analyze the President's first 100 days in office today, Obama himself will address the nation tonight on the 100-day anniversary of his inauguration -- and we're going to carry a live stream of the conference from the White House YouTube channel. Be sure to tune in at 8pm EDT to watch it live.
We're also featuring commentary and analysis from top news organizations on our homepage today. Hear Karl Rove grade the President on Fox News. Get a re-cap from Al-Jazeera on what Obama has accomplished in his opening act. Watch the Washington Post talk with Americans in DC about their early impressions of the new President.
You can join in the conversation by making a video: How is the Obama Administration doing, and what advice would you give the President moving forward? Upload your thoughts to YouTube and add them as a video response to this Citizentube video, and we'll feature some of them on our News page tomorrow.
Finally, don't forget to come to youtube.com/whitehouse at 8pm EDT to watch President Obama address the nation.
The first three months of the Obama Administration have brought the new American President unprecedented challenges. Back in November, when he was elected, everyone knew the economy and the Middle East would be critical issues for Obama to attack early on. But like every president before him, he's had to deal with the unexpected as well: who could have predicted pirates off the Somali Coast or swine flu?
As citizens and pundits from all political perspectives analyze the President's first 100 days in office today, Obama himself will address the nation tonight on the 100-day anniversary of his inauguration -- and we're going to carry a live stream of the conference from the White House YouTube channel. Be sure to tune in at 8pm EDT to watch it live.
We're also featuring commentary and analysis from top news organizations on our homepage today. Hear Karl Rove grade the President on Fox News. Get a re-cap from Al-Jazeera on what Obama has accomplished in his opening act. Watch the Washington Post talk with Americans in DC about their early impressions of the new President.
You can join in the conversation by making a video: How is the Obama Administration doing, and what advice would you give the President moving forward? Upload your thoughts to YouTube and add them as a video response to this Citizentube video, and we'll feature some of them on our News page tomorrow.
Finally, don't forget to come to youtube.com/whitehouse at 8pm EDT to watch President Obama address the nation.
Tuesday, April 28, 2009
Adding search power to public data
Earthquakes are not the only thing that can shake Silicon Valley. After the dot-com bubble burst back in 2000 the unemployment rate of Santa Clara county went up to 9.1%. During the last couple of months, it has gone up again:
We just launched a new search feature that makes it easy to find and compare public data. So for example, when comparing Santa Clara county data to the national unemployment rate, it becomes clear not only that Santa Clara's peak during 2002-2003 was really dramatic, but also that the recent increase is a bit more drastic than the national rate:
If you go to Google.com and type in [unemployment rate] or [population] followed by a U.S. state or county, you will see the most recent estimates:
Once you click the link, you'll go to an interactive chart that lets you add and remove data for different geographical areas.
Here's a video showing how it works:
The data we're including in this first launch represents just a small fraction of all the interesting public data available on the web. There are statistics for prices of cookies, CO2 emissions, asthma frequency, high school graduation rates, bakers' salaries, number of wildfires, and the list goes on. Reliable information about these kinds of things exists thanks to the hard work of data collectors gathering countless survey forms, and of careful statisticians estimating meaningful indicators that make hidden patterns of the world visible to the eye. All the data we've used in this first launch are produced and published by the U.S. Bureau of Labor Statistics and the U.S. Census Bureau's Population Division. They did the hard work! We just made the data a bit easier to find and use.
Since Google's acquisition of Trendalyzer two years ago, we have been working on creating a new service that make lots of data instantly available for intuitive, visual exploration. Today's launch is a first step in that direction. We hope people will find this search feature helpful, whether it's used in the classroom, the boardroom or around the kitchen table. We also hope that this will pave the way for public data to take a more central role in informed public conversations.
This is just the beginning. Stay tuned for more.
We just launched a new search feature that makes it easy to find and compare public data. So for example, when comparing Santa Clara county data to the national unemployment rate, it becomes clear not only that Santa Clara's peak during 2002-2003 was really dramatic, but also that the recent increase is a bit more drastic than the national rate:
If you go to Google.com and type in [unemployment rate] or [population] followed by a U.S. state or county, you will see the most recent estimates:
Once you click the link, you'll go to an interactive chart that lets you add and remove data for different geographical areas.
Here's a video showing how it works:
The data we're including in this first launch represents just a small fraction of all the interesting public data available on the web. There are statistics for prices of cookies, CO2 emissions, asthma frequency, high school graduation rates, bakers' salaries, number of wildfires, and the list goes on. Reliable information about these kinds of things exists thanks to the hard work of data collectors gathering countless survey forms, and of careful statisticians estimating meaningful indicators that make hidden patterns of the world visible to the eye. All the data we've used in this first launch are produced and published by the U.S. Bureau of Labor Statistics and the U.S. Census Bureau's Population Division. They did the hard work! We just made the data a bit easier to find and use.
Since Google's acquisition of Trendalyzer two years ago, we have been working on creating a new service that make lots of data instantly available for intuitive, visual exploration. Today's launch is a first step in that direction. We hope people will find this search feature helpful, whether it's used in the classroom, the boardroom or around the kitchen table. We also hope that this will pave the way for public data to take a more central role in informed public conversations.
This is just the beginning. Stay tuned for more.
Business in the cloud
There's a lot of interest in understanding cloud computing these days, so we thought we'd share some thoughts. If you're interested in hearing what we talk about when we talk about the role of cloud computing in business, check out our post on the Google Enterprise Blog.
Monday, April 27, 2009
Listening to Google Health users
At Google, we believe that consumers should have convenient and secure access to all their health data so that they can be better informed and be more involved in their care. Recently, a data-savvy patient known as e-Patient Dave blogged about data that was imported into his Google Health Account from his hospital in Boston, Beth Israel Deaconess Medical Center. Once he saw his data in Google Health, he saw diagnoses that were both alarming and wrong. Where did they come from?
It turns out that they came from the billing codes and associated descriptions used by the hospital to bill the patient's insurance company. These descriptions, from the International Classification of Diseases (ICD-9), often do not accurately describe a patient because the right ICD-9 code may not exist. So the doctor or hospital administrator chooses something that is "close enough" for billing purposes. In other cases, the assigned code is precisely what the doctor is trying to rule out, and if the patient turns out not to have that often scary diagnosis, it is still associated with their record. Google Health faithfully displayed the data we received on Dave's behalf. We and Beth Israel knew that this type of administrative data has its limitations but felt that patients would find it a good starting point. Too often, this is wrong.
At Google, we are constantly learning important lessons from our users. Two days after we learned about this issue, I met with Beth Israel CIO John Halamka, the patient's physician Dr. Danny Sands, and e-Patient Dave himself. We agreed on a reasonable plan: Beth Israel will stop sending ICD-9 billing codes and will instead only send to Google Health the free text descriptions entered by doctors. Beth Israel is also working with the National Library of Medicine (NLM) to associate those free text descriptions with a more clinically useful coding system called SNOMED-CT, so that we can offer patients useful services like automatic drug interaction checking. The result will be more accurate and useful information in patients' Google Health profiles.
This week, all four of us were also at a conference called Health 2.0 in Boston. Dave's story, and the lessons we all learned, were the focus of much discussion. We are grateful to Dave for his openness and passion for making things right. We're also glad this happened because we and many others now better understand the limitations of certain types of health data and we are working with partners to improve the quality of the data before it gets to Google Health and our users. We look forward to sharing what we learn with the broader community. We also learned that the patient community is surprisingly interested in understanding these data issues. Dave and his doctor Danny Sands collaborated on an informative post about different data vocabularies used in different aspects of healthcare. The patient-controlled "data liquidity" that Google Health supports is clearly an important part of the future of health care. We are more committed than ever to putting consumers in charge of their own health information.
It turns out that they came from the billing codes and associated descriptions used by the hospital to bill the patient's insurance company. These descriptions, from the International Classification of Diseases (ICD-9), often do not accurately describe a patient because the right ICD-9 code may not exist. So the doctor or hospital administrator chooses something that is "close enough" for billing purposes. In other cases, the assigned code is precisely what the doctor is trying to rule out, and if the patient turns out not to have that often scary diagnosis, it is still associated with their record. Google Health faithfully displayed the data we received on Dave's behalf. We and Beth Israel knew that this type of administrative data has its limitations but felt that patients would find it a good starting point. Too often, this is wrong.
At Google, we are constantly learning important lessons from our users. Two days after we learned about this issue, I met with Beth Israel CIO John Halamka, the patient's physician Dr. Danny Sands, and e-Patient Dave himself. We agreed on a reasonable plan: Beth Israel will stop sending ICD-9 billing codes and will instead only send to Google Health the free text descriptions entered by doctors. Beth Israel is also working with the National Library of Medicine (NLM) to associate those free text descriptions with a more clinically useful coding system called SNOMED-CT, so that we can offer patients useful services like automatic drug interaction checking. The result will be more accurate and useful information in patients' Google Health profiles.
This week, all four of us were also at a conference called Health 2.0 in Boston. Dave's story, and the lessons we all learned, were the focus of much discussion. We are grateful to Dave for his openness and passion for making things right. We're also glad this happened because we and many others now better understand the limitations of certain types of health data and we are working with partners to improve the quality of the data before it gets to Google Health and our users. We look forward to sharing what we learn with the broader community. We also learned that the patient community is surprisingly interested in understanding these data issues. Dave and his doctor Danny Sands collaborated on an informative post about different data vocabularies used in different aspects of healthcare. The patient-controlled "data liquidity" that Google Health supports is clearly an important part of the future of health care. We are more committed than ever to putting consumers in charge of their own health information.
Coming soon to YouTube: Besson's and Bertrand's environmental film project
Today we're pleased to share an exciting new project that taps into the power of YouTube and Google Maps to spread the word about the state of our planet. Luc Besson's and Yann-Arthus Betrand's 90 minute full-length film "Home" will exclusively be available online on YouTube for English, French, Spanish and German–speaking countries beginning June 5 — just in time for the 37th World Environment Day.
Through stunning displays of aerial camerawork, the film will give people from all corners of the world a glimpse of our planet like never before and visually demonstrate the urgency for preservation efforts. In addition to its Internet premiere, "Home" will be shown in movie theaters and outdoors on big screens at key locations around the globe. It will also air on TV stations around the world. Using this unique distribution model, one with a massive online and offline effort, the film creators are able to reach the widest audience possible. So whether you'd prefer to head to the theaters, watch it under the stars, or just stay put on the couch — the way you view "Home" is up to you.
And starting today, YouTube channels in English, French, Spanish and German will feature behind-the-scenes looks from the making of the film, as well as interviews, and extras. To add even more dimension, Google Maps is featuring specially created layers that shed more light on some of the material covered in the movie. You can also use Maps to find a theater location near you.
To get a preview of what you can expect on June 5, check out some of the spectacular footage in the Home YouTube channel, like the video below of the Arctic world and its wild terrain that's essential to preserve. Or this one of Los Angeles exclusively seen from the sky, giving us a new perspective of the cityscape at night. And please respond and react to the film via video responses, comments, and ratings and share links via email with your friends.
Through stunning displays of aerial camerawork, the film will give people from all corners of the world a glimpse of our planet like never before and visually demonstrate the urgency for preservation efforts. In addition to its Internet premiere, "Home" will be shown in movie theaters and outdoors on big screens at key locations around the globe. It will also air on TV stations around the world. Using this unique distribution model, one with a massive online and offline effort, the film creators are able to reach the widest audience possible. So whether you'd prefer to head to the theaters, watch it under the stars, or just stay put on the couch — the way you view "Home" is up to you.
And starting today, YouTube channels in English, French, Spanish and German will feature behind-the-scenes looks from the making of the film, as well as interviews, and extras. To add even more dimension, Google Maps is featuring specially created layers that shed more light on some of the material covered in the movie. You can also use Maps to find a theater location near you.
To get a preview of what you can expect on June 5, check out some of the spectacular footage in the Home YouTube channel, like the video below of the Arctic world and its wild terrain that's essential to preserve. Or this one of Los Angeles exclusively seen from the sky, giving us a new perspective of the cityscape at night. And please respond and react to the film via video responses, comments, and ratings and share links via email with your friends.
Sunday, April 26, 2009
Saturday, April 25, 2009
Friday, April 24, 2009
alison mosshart: interview magazine
collage made with pics from interview.magazine
can't wait to see the kills may 2nd in nyc ♥
anyone else going?
Engineering a healthier diet
Back in 2007, the cafes at our Mountain View campus started color-coding menu items according to healthfulness. The healthiest items are colored green ("go ahead, pile it on!"), foods you should portion-control are yellow, and foods you should eat sparingly -- in the words of my favorite recently reformed blue monster, "sometimes foods" -- are red.
While the whole point of the color-coding was to encourage healthy eating, and Google certainly makes it very easy for one to do that, I quickly realized that all of my favorite food items were colored red on the menus. Since all of the cafe menus are posted to separate pages of our intranet, it took too long to look through them to find the one or two items that would hook me into eating at a particular cafe for the day. So I decided to write a script that scans all the pages and creates a single unified menu of just the "heart-stoppingly good" food in all of the Mountain View cafes. (The nutritionist at Google at the time called them "least healthy" rather than "heart-stoppingly good.")
It took only a few minutes to write the script for the menus as they existed on the first day I ran it, but there were complications as each following day's menus started rolling in. Not all the chefs were using the same programs to create HTML menus, so the colors were all marked up differently in each. Every morning, I found I needed to add special cases to handle the various HTML variations to the original awk script that I'd started with. Every chef had a different idea of which color should be used for red items, green items and yellow items (the favored color for "yellow" text on white background is actually orange), so I ended up having to write a formula to perceptually classify the colors (by hue angle). Plus, I started to learn how hard things must be for someone who is blind or colorblind when reading web pages. To solve that problem, I had the program generate well-structured HTML with CSS classes applied to each menu item to handle things in a consistent way that was easy to filter by XPath.
After I finished the script, I sent a link to the new web page to an internal food discussion mailing list, and soon enough I was receiving fan mail. What I'd intended to be a tool for my own personal use proved so popular that, early this year, the chefs at Google asked if I could expand the tool to include support for historical statistics. They wanted to keep track of which cafes had the greenest menus over time. The result is a tool that tracks the healthiness of all menu items at Google cafes around the world. You can see every color menu item in a single menu and toggle colors on and off as desired, depending on how you want to browse the menus. So I can look only at red items if I'm in the mood for pepperoni pizza or roasted garlic mashed potatoes. And if I want leafy greens, I can limit the menu to show only the healthiest dishes. It has other uses, too: a cafe in Switzerland, for example, could use the stats page (filled with graphs generated using the Google Chart API) to compete with a cafe in Mountain View for the title of "healthiest cafe." In fact, all the Google cafes worldwide are now in a heated competition now for this very title.
If you suspect I've gone "green," and if my mom is reading this: I have. I'm eating healthier, I've had my cholesterol checked, and I walk at least three miles every day. For everyone else, don't worry -- after I produced the healthiest cafe statistics page, I also made another set of graphs that ranks by red items. If you see me eating red items at Google, please don't tell my mom.
While the whole point of the color-coding was to encourage healthy eating, and Google certainly makes it very easy for one to do that, I quickly realized that all of my favorite food items were colored red on the menus. Since all of the cafe menus are posted to separate pages of our intranet, it took too long to look through them to find the one or two items that would hook me into eating at a particular cafe for the day. So I decided to write a script that scans all the pages and creates a single unified menu of just the "heart-stoppingly good" food in all of the Mountain View cafes. (The nutritionist at Google at the time called them "least healthy" rather than "heart-stoppingly good.")
It took only a few minutes to write the script for the menus as they existed on the first day I ran it, but there were complications as each following day's menus started rolling in. Not all the chefs were using the same programs to create HTML menus, so the colors were all marked up differently in each. Every morning, I found I needed to add special cases to handle the various HTML variations to the original awk script that I'd started with. Every chef had a different idea of which color should be used for red items, green items and yellow items (the favored color for "yellow" text on white background is actually orange), so I ended up having to write a formula to perceptually classify the colors (by hue angle). Plus, I started to learn how hard things must be for someone who is blind or colorblind when reading web pages. To solve that problem, I had the program generate well-structured HTML with CSS classes applied to each menu item to handle things in a consistent way that was easy to filter by XPath.
After I finished the script, I sent a link to the new web page to an internal food discussion mailing list, and soon enough I was receiving fan mail. What I'd intended to be a tool for my own personal use proved so popular that, early this year, the chefs at Google asked if I could expand the tool to include support for historical statistics. They wanted to keep track of which cafes had the greenest menus over time. The result is a tool that tracks the healthiness of all menu items at Google cafes around the world. You can see every color menu item in a single menu and toggle colors on and off as desired, depending on how you want to browse the menus. So I can look only at red items if I'm in the mood for pepperoni pizza or roasted garlic mashed potatoes. And if I want leafy greens, I can limit the menu to show only the healthiest dishes. It has other uses, too: a cafe in Switzerland, for example, could use the stats page (filled with graphs generated using the Google Chart API) to compete with a cafe in Mountain View for the title of "healthiest cafe." In fact, all the Google cafes worldwide are now in a heated competition now for this very title.
If you suspect I've gone "green," and if my mom is reading this: I have. I'm eating healthier, I've had my cholesterol checked, and I walk at least three miles every day. For everyone else, don't worry -- after I produced the healthiest cafe statistics page, I also made another set of graphs that ranks by red items. If you see me eating red items at Google, please don't tell my mom.
Project Spectrum: recognizing the talents of children with autism
A couple of years ago, the Google SketchUp team began hearing from a new group of users -- people on the autism spectrum. After consulting with some experts, we learned the connection between autism and SketchUp isn't particularly surprising. Many people on the autism spectrum have visual and spatial strengths, and 3D design software plays to them. With this in mind, we started a program called Project Spectrum.
As part of Autism Awareness Month in April, we've launched a new webpage showcasing some great SketchUp artists (Rachel, Jeremy, JP and others). We've also created a Getting Started with Google SketchUp video for anyone who wants to learn the basic tools to start modeling. More of the Project Spectrum models can be seen in the Google 3D Warehouse collection. Watch the video below to hear the story behind Project Spectrum and meet some of the kids involved:
Googlers around the world are working with the autism community to introduce kids, teachers, parents and adults to SketchUp, and we've been inspired by the results. We hope you take the time to look at Project Spectrum and share it with others in your community. For more detail, check out the Google SketchUp blog.
As part of Autism Awareness Month in April, we've launched a new webpage showcasing some great SketchUp artists (Rachel, Jeremy, JP and others). We've also created a Getting Started with Google SketchUp video for anyone who wants to learn the basic tools to start modeling. More of the Project Spectrum models can be seen in the Google 3D Warehouse collection. Watch the video below to hear the story behind Project Spectrum and meet some of the kids involved:
Googlers around the world are working with the autism community to introduce kids, teachers, parents and adults to SketchUp, and we've been inspired by the results. We hope you take the time to look at Project Spectrum and share it with others in your community. For more detail, check out the Google SketchUp blog.
Thursday, April 23, 2009
Try out new features in Google Toolbar Labs
One of the best things about working on the Google Toolbar team is that when someone says "Wouldn't it be great if Toolbar could...," our answer is usually "Yes! Let's build it!" And then it's just a question of when. To test these ideas more easily, today we're introducing Google Toolbar Labs. Just as Google Labs and Gmail Labs are playgrounds for new ideas, Toolbar Labs was built to get ideas out there quickly to see how you like them.
And now we're ready to roll out our first two Labs versions of Toolbar. Drum roll, please...
Google Toolbar with My Location
Back in September, the Mobile team launched Mobile Search with My Location. Looking at this, we wanted to figure our how we could bring the same convenience of typing fewer words to computer users. With Toolbar with My Location, both Google Maps and the included Maps gadget automatically center on your current location. Similarly, you can just do a search like [thai food], and you will receive a list of nearby restaurants and more local Google search results. This feature is similar to IP-based local search results announced earlier this month, except Google Toolbar with My Location can determine a more accurate location by using nearby Wi-Fi access points. This is done without associating location information with a user's Google Account. Google Toolbar with My Location is only available in the U.S.
Google Simplified Chinese Toolbar
We recognize that due to differences in local language structures, users who speak other languages may have specific needs for browsing the web. To address this, our team in China developed a slightly different Toolbar concept called the Google Simplified Chinese Toolbar (Google工具栏简体中文版). We updated the user interface to use the space more effectively, and users will be able to translate pages with a single click and manage bookmarks with a new sidebar. This toolbar is only available in Simplified Chinese.
A few things to keep in mind as you check out Toolbar Labs: It's a forum to test out new ideas, so some of these ideas will make it into the standard Toolbar, but others may not. Also, Labs versions are not as well-tested as beta versions, so they may be slightly more unstable. And Toolbar Labs is currently available for Internet Explorer only.
We hope to bring you the next batch soon. Meanwhile, we look forward to hearing your feedback on these two new toolbars!
And now we're ready to roll out our first two Labs versions of Toolbar. Drum roll, please...
Google Toolbar with My Location
Back in September, the Mobile team launched Mobile Search with My Location. Looking at this, we wanted to figure our how we could bring the same convenience of typing fewer words to computer users. With Toolbar with My Location, both Google Maps and the included Maps gadget automatically center on your current location. Similarly, you can just do a search like [thai food], and you will receive a list of nearby restaurants and more local Google search results. This feature is similar to IP-based local search results announced earlier this month, except Google Toolbar with My Location can determine a more accurate location by using nearby Wi-Fi access points. This is done without associating location information with a user's Google Account. Google Toolbar with My Location is only available in the U.S.
Google Simplified Chinese Toolbar
We recognize that due to differences in local language structures, users who speak other languages may have specific needs for browsing the web. To address this, our team in China developed a slightly different Toolbar concept called the Google Simplified Chinese Toolbar (Google工具栏简体中文版). We updated the user interface to use the space more effectively, and users will be able to translate pages with a single click and manage bookmarks with a new sidebar. This toolbar is only available in Simplified Chinese.
A few things to keep in mind as you check out Toolbar Labs: It's a forum to test out new ideas, so some of these ideas will make it into the standard Toolbar, but others may not. Also, Labs versions are not as well-tested as beta versions, so they may be slightly more unstable. And Toolbar Labs is currently available for Internet Explorer only.We hope to bring you the next batch soon. Meanwhile, we look forward to hearing your feedback on these two new toolbars!
Congratulations to NSF CLuE Grant awardees
(Cross-posted from the Google Research Blog)
Now that the NSF has announced the 2009 CLuE grants in addition to some previous Small Grant for Exploratory Research (SGER) grants, we're excited to congratulate the recipient researchers and wish them the best as they bring new projects online and continue to run existing SGER projects on the Google/IBM cluster.
The NSF selected projects based on their potential to advance computer science as well as to benefit society as a whole, and researchers at 14 institutions are tackling ambitious problems in everything from computer science to bioinformatics. The institutions receiving CLuE grants are Purdue, UC Santa Barbara, University of Washington, University of Massachussetts-Amherst, UC San Diego, University of Virginia, Yale, MIT, University of Wisconsin-Madison, Carnegie-Mellon, University of Maryland- College Park, University of Utah and UC Irvine. Florida International University, Carnegie-Mellon and University of Maryland will continue other projects with exiting SGER grants. These grantees will run their projects on a Google/IBM-provided cluster running an open source implementation of Google's MapReduce and File System.
We're excited to help foster new approaches to difficult, data-intensive problems across a range of fields, and we can't wait to see more students and researchers come up with creative applications for massive, highly distributed computing.
Smarter shopping on smartphones
This weekend my wife and I went shopping for a birthday present for our 5-year-old nephew, and as usual we were looking for a gift at the last minute. We found ourselves in the toy aisle of a local store, unsure what to buy or how much these toys should cost. It could have been a stressful experience, but luckily I was able to reach into my pocket and use Google Product Search on my G1 to quickly see that the price of a building set was reasonable and that the reviews for a DVD were generally positive.
I'm happy to announce that as of today, when you type a product query on Google.com in your iPhone or Android browser, you'll get Google Product Search results nicely formatted for your phone. You can see online ratings, reviews, prices, and product details if you're out and about, or just do some mobile web surfing from your couch. Whether you're trying to decide between two digital cameras while you're in a store or checking out prices for a new product that you've just seen on TV, we hope Google Product Search for mobile helps you to make better-informed shopping choices.
Below, you can see Rob, one of our engineers, go on a shopping adventure at our Mountain View headquarters.
Visit the Google Mobile Blog or Help Center to learn more. Or try it out by going to Google.com on your Android or iPhone device, type in a shopping query and then select the 'Shopping results' link. (Note that the experience is enabled for U.S. and U.K. users only.)
I'm happy to announce that as of today, when you type a product query on Google.com in your iPhone or Android browser, you'll get Google Product Search results nicely formatted for your phone. You can see online ratings, reviews, prices, and product details if you're out and about, or just do some mobile web surfing from your couch. Whether you're trying to decide between two digital cameras while you're in a store or checking out prices for a new product that you've just seen on TV, we hope Google Product Search for mobile helps you to make better-informed shopping choices.
Below, you can see Rob, one of our engineers, go on a shopping adventure at our Mountain View headquarters.
Visit the Google Mobile Blog or Help Center to learn more. Or try it out by going to Google.com on your Android or iPhone device, type in a shopping query and then select the 'Shopping results' link. (Note that the experience is enabled for U.S. and U.K. users only.)
Wednesday, April 22, 2009
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