Friday, July 31, 2009

Should you spring clean your solar panels?

Ever since we assembled a 1.6 MW solar panel installation at our headquarters in Mountain View in 2007, we've been wondering, "Does cleaning the solar panels make them more effective?" We thought it might, but we needed to be sure. So we analyzed the mountains of data that we collect about the energy that these panels produce — after rain, after cleaning and at different times of the year.

We have two different sets of solar panels on our campus — completely flat ones installed on carports, and rooftop ones that are tilted.

Since the carport solar panels have no tilt, rain doesn't do a good job of rinsing off the dirt they collect. (Also, our carports are situated across from a sand field, which doesn't help the situation.) We cleaned these panels for the first time after they had been in operation for 15 months, and their energy output doubled overnight. When we cleaned them again eight months later, their output instantly increased by 36 percent. In fact, we found that cleaning these panels is the #1 way to maximize the energy they produce. As a result, we've added the carport solar panels to our spring cleaning checklist.

The rooftop solar panels are a different story. Our data indicates that rain does a sufficient job of cleaning the tilted solar panels. Some dirt does accumulate in the corners, but the resulting reduction in energy output is fairly small — and cleaning tilted panels does not significantly increase their energy production. So for now, we'll let Mother Nature take care of cleaning our rooftop panels.

Accumulated dirt in the corners of a rooftop solar panel

We've also been crunching numbers on dollars-and-cents; the more energy our panels produce, the sooner we'll be paid back by our solar investment. Our analysis now predicts that Google's system will pay for itself in about six and a half years, which is even better than we initially expected.

If you want to learn more about our solar study, check out these slides showing the effects that seasonality, tilt, dirt, particulate matter, rain and cleaning have on Google's solar energy output. We hope you solar panel owners out there can tailor our analysis to the specifics of your own installation to produce some extra energy of your own!

Search Options now on Google Images

A few months ago when we announced the Search Options panel, we promised that you would soon see similar functionality across our other search properties. Today we are rolling out Search Options for Google Images.

This new feature offers quick access to existing tools, including search by color and image type. Color search will find images that are only in color or only in black and white, or even images that contain a specific color, such as red, pink, or green. Type search is a great way to narrow down your results if you are looking for a specific kind of image, such as a photo, clip art, line drawing or face.

We've also revamped our size search. In addition to choosing from commonly searched-for sizes, now you can search for an exact image size or any image larger than a certain size. You can find images of practically any size, including 70 megapixels or more.



The new layout makes it faster and easier to combine and toggle between options. It also makes it easier for us to add additional image search options in the future, so keep your eyes peeled. Just click "Show options..." in the blue bar on the search results page to try out any of these tools.

je t'aime


fashiongonerogue

boots: nicholas kirkwood for rodarte ,, BALENCIAGA!

sorry guys i read the info for the 'opposite page' in harper's bazaar ;/

happiness is a warm gun


ffffound

guns n roses


maureen

fyi maureen is the source

take the step


altamira

Thursday, July 30, 2009

bedroom eyes


garance doré

i can still see you


fashiongonerogue

I now pronounce you monetized: a YouTube video case study

(Cross-posted from the YouTube Biz Blog)

Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts.

At YouTube, we have sophisticated content management tools in place to help rights holders control their content on our site. The rights holders for "Forever" used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by "JK Wedding Entrance Dance" — in the last week, searches for "Chris Brown Forever" on YouTube have skyrocketed, making it one of the most popular queries on the site:


This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.

One of our main goals at YouTube is to help content creators effectively make money from the distribution of their content online. That they can do so in a way that brings artists and our community together to create fun, spontaneous and inspiring works, is one of the best and most exciting things about YouTube.

Monday, July 27, 2009

bosworth



tfs

suspenders


tfs

still got it


tfs

airport


tfs

Announcing the 10 Days in Google Books game

Which infamous book thief got caught stealing from the Chicago Public Library and was later acquitted on grounds of insanity? How many European cities are mentioned in Karen Fowler's "The Jane Austen Book Club?" And can you figure out what curious objects Dorothy is picking from a tree in this illustration from Frank Baum's "Ozma of Oz?"


Stumped? Find the answers to these and other fun questions in the 10 Days in Google Books game. Each day, we'll ask you five trivia questions on a different theme. Search Google Books to find the answers with hints to help you along the way. After you answer each day's questions, you can enter a contest to win a Sony Reader. If you enjoy the game, come back the next day for another set of questions — and another chance to win.


For official rules, including prize descriptions, visit http://books.google.com/game. (Please note: Some books may not be available in full view to those outside the United States.) The first 20,000 people to play the game will also receive commemorative Google Books laptop stickers. So all you bookworms out there, start playing now!

Thursday, July 23, 2009

this girl



ontd

Announcing the 2009 Google Online Marketing Challenge winners

This year we held the second Google Online Marketing Challenge — a global university competition, launched last year, that gives undergraduate and post-graduate students hands-on exposure to online marketing. Working with their professors, teams receive the equivalent of US$200 to spend on Google AdWords advertising, then work with a local business to devise an effective online marketing campaign. Teams are given three weeks to mastermind the strategy before submitting a campaign report to an international judging panel of professors.

This year's Challenge was bigger and better in every way — more teams, more students, more universities and a significant improvement in the quality of campaigns and reports. We're thrilled to report that 2,187 teams took part from across 57 countries, representing a 36% increase in participation from last year. The Challenge continues to develop as one of the world’s biggest university competitions.

We're excited today to announce the results. Our global winners come from Deakin University, Australia and were taught by Chia Yao Lee and Bardo Fraunholz. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien worked with a local kids play center, www.littletigrrs.com.au, to create a well-crafted campaign that highly impressed our judges.


Clockwise from top left: Richard Blakely, Chia Yao Lee (professor), Katalin Kish, Kevin Fung, Bardo Fraunholz (professor), Howard Lien, Andrew Kidd, Fiona and Mike (from Little Tigrrs), Clinton Hinze and Mick, The Big Hearted Tiger

Team spokesman Andrew Kidd gave us some insight into their winning campaign:
"After discussions with the business owners, we decided we needed to conduct three separate campaigns. One would promote the play center to customers outside a 10 kilometre geographic radius, another would attract more mothers' groups to the center, and the third one would attract more party and group event bookings. Visitors to their website more than doubled compared with the same period last year. We knew we had developed a strong campaign — but to win the global competition is outstanding."
The team and their professor are off to Mountain View, California for a tour of the Googleplex. To help in their ongoing studies, each team member will also receive an Apple MacBook Pro.

There were also three regional winners: for the Americas, the winning team comes from James Madison University in the U.S., while a team from the Warsaw School of Economics in Poland won for Europe, the Middle East and Africa. In the Asia Pacific region, the winners come from the International College of Management in Sydney, Australia. Here are more details about our winners.

We developed the Challenge to benefit everyone involved. We're delighted that thousands of small businesses around the world have seen their online presence improved in just three weeks. Professors tell us that the Challenge has allowed them to deliver a unique, practical teaching and learning exercise. For those students that took part, we hope they have developed some useful online marketing skills which they can use when they graduate and enter the workforce.

For anyone interested in competing in the 2010 Challenge, formal registrations will open later this year, but in the meantime you can register your interest.

Google Latitude on your iPhone

Earlier this year we announced Google Latitude, a service that lets you and your friends share your locations with each other. You control who gets to see your location and where on the map you appear to others. Today, we're releasing Google Latitude for iPhone and iPod touch, available in the Safari browser.

Visit google.com/latitude from your device to start using Latitude. Add a bookmark to your home screen to quickly launch Latitude. Just open Latitude in Safari and tap the + icon > Add to Home Screen > Add. For more details, check out the Google Mobile Blog.


that gap



tfs

orange


stylesightings

It's a bird...it's a plane...it's iGoogle comics themes!

We have always been excited to introduce design flair and whimsy to our user experience, especially on our homepage. Be it through our special holiday logos or special themes for our iGoogle users, we like to open up our homepage as a canvas for artists to express themselves and reach their fans and Google users around the world. Today, I'm particularly excited to announce the new comics themes for iGoogle, just in time for Comic-Con's 40th anniversary.

The themes showcase the amazingly diverse world of comics. Browse our gallery (www.google.com/comicsthemes) to choose from nostalgic comic strips like Peanuts, iconic heroes like Batman and Iron Man, or alternative comics greats like Dan Clowes, author of the graphic novel, "Ghost World." The dozens of themes represent talented artists from around the world including Rumiko Takahashi from Japan and Lewis Trondheim of France.

To offer his unique perspective as one of the world's most accomplished comics artists, I'm pleased to introduce guest author Jim Lee. In addition to being a recognized industry veteran, he also drew today's beautiful homepage logo incorporating some of DC Comics' most famous characters.

During his 20 year career, Jim has worked with DC and Marvel Comics, co-founded Image Comics and also WildStorm Comics – one of our iGoogle themes. His Batman, Superman, X-Men, Iron Man, Fantastic Four and WildC.A.T.s issues have sold millions of copies. Jim is a recipient of the Harvey Award, Golden Panel Award and is widely respected for his contributions as an artist, a creator and a publisher of comics.

An artist's POV by Jim Lee

Even as the world of comics evolves and embraces a new digital era, it doesn't change the universal, international appeal of the unique art form that is created through the simple marriage of word and picture. I'm excited to have been chosen to help launch this wonderful project. But I'm more elated, both as a professional and as a fan, that so many different types of comics have been chosen to be part of the iGoogle comics themes launch. From the mainstream superhero world of DC that I work in to the mainstays of the newspaper funnies from my childhood, to the Tokyopop manga titles I collect with my teenage daughters to the esoteric and more literary works of Dan Clowes and Gene Yang, two of my favorites; I think the breadth of choices available demonstrates the amazing diversity and the fundamental vitality of the stories comics can tell.