Salesforce for Google Apps

Posted by Scott McMullan, Google Apps Partner Lead, Google Enterprise

A little less than a year ago, we partnered with Salesforce.com to create Salesforce Group Edition featuring Google AdWords. It combines Salesforce.com’s CRM applications with AdWords to make it easier for businesses to generate leads, track, and close them.

Since then, people have offered up a constant stream of requests to streamline even more of the CRM process. At the top of list are everyday tasks like improved efficiency sending and sharing account emails, easier ways to create and share documents and presentations, and simpler ways to schedule meetings and events.

To address these requests, we set out to collaborate on another product integration. Live today, we're happy to unveil Salesforce for Google Apps, a new product for all of those using Salesforce.com available at no additional charge. It brings the collaboration and communications features of Google Apps directly into the user experience of Salesforce.com, and is focused on streamlining the activities most frequently requested by our users. (There's more detail on our Enterprise Blog.)

Here's a quick look at the problems we're trying to solve with Salesforce for Google Apps:



Regarding improvements, we'd like to remind developers that these new features -- as well as those announced today by our partners Astadia and Appirio -- were created using our respective open APIs. We share with Salesforce.com a commitment to make the web the best platform for application innovation.

Thanks to everyone for your good ideas so far. We hope you'll continue to share your thoughts about what you like and what can be improved.